AKRON, Ohio – The Goodyear Tire & Rubber Co. has introduced a new mobile site, allowing on-the-go tire shoppers increased accessibility to the information they need, via their smartphones.
 
Smartphone users can go to goodyear.com on any browser-enabled smartphone and will automatically be forwarded to the new mobile site. Once there, users will see a tire/retailer selection process by vehicle, tire size or tire name. This functionality includes the identification of retail locations, tire categorization, tire recommendations and Manufacturers Suggested Retail Pricing (MSRP).
 
"This is an investment by Goodyear in making the effort to connect shoppers with retailers, especially at the times when the need for tire purchasing becomes more urgent" said Mike Dauberman, Goodyear’s director of interactive marketing. "It is a role in which mobile tools really shine, giving consumers on-the-go research capability and flexibility as they strive to make the most informed purchase decision, often in a shortened amount of time."
 
There are also sections for retailer locator, promotions, warranty, click-to-call and "Contact Us." The site takes advantage of the GPS capabilities on many smartphones to automatically display retailer locations nearest to the user.
 
The new mobile device site was developed to work on all mobile phones and smartphones that have a web browser. The experience is optimized for each device, which means the functionality works, but the visual experience varies based on device capabilities. This includes supported mobile devices such as Android, WebOS, iPhone and Blackberry. Electronic tablet users will see the traditional desktop site, rather than the mobile device site, as that is a more appropriate experience for tablet-size screens, according to Dauberman.
 
"The introduction of the mobile site is an evolutionary step as Goodyear continues to offer consumers the tools they need to make smart purchase decisions," he said.