MILWAUKEE, Wis. — While computer technology has become part of daily operations at service repair facilities, the role of the Internet has lagged behind. This is the surprising conclusion of a new survey by TLG Research.
"The Internet 2010: Connectivity in the Vehicle Repair Business," developed from nearly 800 interviews with owners, managers and technicians all across the country, offers analysis of Internet use at U.S. automotive service repair facilities.
Key findings of the new study reveal:
· More than 1/3 of facilities surveyed choose not to use the Internet
· Fewer than 1/2 access aftermarket and OEM sites for catalog information, repair information and/or training
The study also looks at best practices for online system maintenance, parts ordering applications and electronic cataloging and also provides statistics on Internet patterns that reflect how it is being used and what is being purchased.
According to TLG, the study will help aftermarket marketing, sales, product and information technology executives determine the most efficient way to design, budget and implement online research and communication systems.
"The Internet 2010: Connectivity in the Vehicle Repair Business" is competitively priced at $1,800. The package includes presentation-ready slides that detail findings, recommendations and methodology.
To order, contact TLG Research at 414-302-1740 or visit www.tlgresearch.com.
