TROY, MI — Quell Communications Group, which handles marketing for aftermarket companies such as Akebono, has developed a new program to help businesses make the most of trade show experiences.
The Quell Communications Group TradeTech Immersion program provides a strategic approach to exhibiting products, technologies and services at trade and tech shows. This ultimately engages customers in a business dialogue that leads to sales, according to the firm.
Through the program, Quell works with clients to understand their b2b show objectives, assessing current exhibit resources, aligning show goals with exhibit strategy, message development and delivery, exhibit company management, traffic-driving promotional activities, sales-lead follow-up and tech show evaluation.
The firm recently won an award of excellence from the Detroit chapter of the International Association of Business Communicators (IABC) for its work on Magna International’s tech show exhibit at the General Motors TechWorld exposition.
“Corporations are realizing the best way to reach key customer decision makers and influencers with proprietary innovations is by meeting them in their own backyards where engineers, designers, purchasing executives and others work each day,” said Robin Lord, executive vice president, Quell Communications.
Corporations frequently take their tech shows to a number of customers each year, as well as industry trade shows and other events. Quell said its TradeTech Immersion program helps them develop a more “strategically-focused” approach to exhibiting products and proprietary technology, ensuring the various pieces can be easily customized for individual customers and locations, saving valuable time and resources.
This strategic approach also can be used to maximize traditional trade show experiences, said Quell, where integration of advertising, media relations and other marketing support is critical to overall success.
For more information on Quell’s TradeTech Immersion program, visit: www.quell.com.
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