By Michael Freeze
Managing Editor, Counterman magazine
AKRON, OH — The readers of Babcox’s Counterman, Brake & Front End, ImportCar and Underhood Service magazines have announced the Readers’ Choice Award recipients for 2004. The awards are based upon those companies whose advertising most successfully communicated their messages to the aftermarket.
The recipients are (in alphabetical order):
Brake & Front End
ACDelco
Aftermarket Auto Parts Alliance
Bendix
CARQUEST
Hunter Engineering
Indy Racing League
Moog
NAPA
Raybestos
Wagner
Counterman
3M Adhesive
ACDelco
Airtex
CARDONE Industries
Exide
Loctite
Moog
Raybestos
Wagner
WIX
Import Car
ALLDATA
Aftermarket Auto Parts Alliance
Bendix
Denso
Fel-Pro
Honda
Jasper
NAPA
Raybestos
Wagner
Underhood Service
ACDelco
ALLDATA
Aftermarket Auto Parts Alliance
Bosch
Champion
Delphi
Fel-Pro
Motorcraft
NAPA
OTC – Genysis
Each year, Babcox, through AdScope research, mails questionnaires to parts professionals and repair shop owners across the country who receive the magazines. In specific detail, readers are asked about the relative impact and importance of each ad. Those ads that score the highest become the Readers’ Choice winners. For the last eight years, Babcox has awarded the Readers’ Choice honors.
Counterman reaches more than 50,000 professionals at every level of the U.S. automotive parts distribution channel. Brake & Front End magazine serves this country’s more than 40,000 repair shop owners whose businesses are concentrated on under-the-car repairs. ImportCar is the complete import service magazine, and is received by more than 29,000 import specialist repair shop operators across the country. Underhood Service provides technical repair editorial to more than 40,000 professionals who perform service and repair of the under-the-hood systems.
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