BEDFORD, TX — Denise Caspersen, research management specialist for the Automotive Service Association since 1997, has been named manager of ASA’s Collision Division.

The division manager works directly with the elected division director and is responsible for the communication and activities of the operations committee. Caspersen will coordinate various projects as directed by the committee, and also develop and maintain relationships with other industry groups to strengthen the association and its role in the collision repair industry.

“Speaking on behalf of the operations committee, we’re enthusiastic and optimistic about Denise’s promotion,” said Darrell Amberson, AAM, ASA’s Collision Division director. “She steps into this position with a great deal of expertise and understanding of our industry.”

Caspersen has nine years of experience in the automotive service and repair sector conducting market analysis of various industry segments, formulating proprietary industry studies and supplying fact-based research on behalf of ASA. She also managed ASA’s online Information Center containing an archive of industry information to aid automotive business professionals.

“I am looking forward to working with the highly professional and dedicated members of ASA’s Collision Division Operations Committee and participating in actions that advance the collision industry, the association and ASA members,” said Caspersen.

Caspersen holds two degrees from Oklahoma State University in Stillwater, OK, a master of science degree in mass communications and a bachelor of science degree in zoology.

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