AUBURN HILLS, MI — Siemens VDO has appointed David Royce to direct of the company’s North American Corporate Strategy department. In this new role, he is responsible for identifying, assessing and realizing business opportunities that will advance the company to a leading position in the North American market, including strategy implementation, technology planning, mergers and acquisitions, industry, market and competitive research and coordination of strategic projects.
Royce joined Siemens VDO in 1999 as a member of the company’s internal consulting group, working on various global and regional benchmarking and merger and acquisition projects. In 2004, Royce was instrumental in executing the acquisition of DaimlerChrysler’s $1-billion Huntsville Electronics operations in Huntsville, AL, which propelled Siemens VDO into a market leadership position across its core business fields. Most recently, he spearheaded the acquisition of American Electronic Components (AEC) Inc. located in Elkhart, IN.
Prior to joining the company, Royce was with Toyota’s regional operations in sales training and product planning. He holds an honors bachelor’s degree in business administration from Wilfrid Laurier University in Waterloo, Ontario, Canada and a master’s degree in business administration from Wayne State University in Detroit, MI.
Siemens VDO is a tier-one supplier of automotive electronic/electrical systems and components with applications covering gasoline and diesel powertrain technologies, safety and chassis systems, body electronics, plus interior products including infotainment systems. For more information about the company, visit: www.usa.siemensvdo.com .
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