The LIQUI MOLY logo will continue to appear at of Formula 1 racetracks as the company will continue to be an Official Partner of the racing series until 2026 inclusive. LIQUI MOLY has been an “official partner” in of Formula 1 since 2019.
As an official partner, LIQUI MOLY will continue to have physical and virtual trackside signage at select race events. Additionally, as part of the extension, LIQUI MOLY will have the opportunity to build on its growing business networking program, by hosting customer guest experiences around certain race weekends.
“With constantly new approaches and innovations, but also new spectator records, Formula 1 continues to prove to be the flagship in motorsport. We also have this aspiration for our business. That’s why it was natural to let two such strong brands continue to work side by side,” said LIQUI MOLY Managing Director Günter Hiermaier.
For the company, the “official partner” status adds to its tradition of Formula 1 advertising, already having its logo on the rear wing of Mercedes-Sauber cars about thirty years ago. In 2002, the Ulm-based company joined the Jordan-Honda team as a sponsor.
LIQUI MOLY also advertises at MotoGP, operates as the exclusive lubricant partner of the Motocross World Championship, advertised at the World Handball Championship in January and at countless winter sports events, the company said.
