Husky Corp., a provider of fuel dispensing products and services, has announced the appointment of Mike Ellrich as the new vice president of sales. Ellrich, previously the central regional sales manager at Husky Corporation, brings more than 27 years of experience in sales and business development to the role.

Ellrich has a proven track record of success in his previous roles, including managing customer service team and transitioning to central region sales manager for Husky. During his tenure at the company, Ellrich helped grow the Center region over 14 years, adding BJE responsibilities along the way. He is passionate about increasing sales by leveraging external manufacturer representative agencies and exceeding the needs of Husky customers.

“We are excited to have Mike take on this new role and bring his wealth of experience and passion for customer service to lead the sales team,” said Brad Baker, executive vice president of Husky Corp. “We are confident that he will continue to make a significant impact on our company’s sales efforts and drive growth for the business.”

In his new role for Husky, Ellrich will have management responsibility for the Husky sales team. In addition, he will maintain his sales management role for the central region as a “player/coach.” The company says this unique approach will allow Mike to continue to lead by example and drive sales growth in the Central region while also providing guidance and support to the entire sales team.

“I want our customers to see Husky as a partner. I’ll always give the customer their due, listen to them, and do everything I can within my authority to help them out. That means goodwill,” Ellrich said. “When people think of Husky, besides being a great manufacturer, I want them to know Husky is a company that cares, literally cares, about our customers.”

Ellrich said he is excited to take on this new role and is looking forward to working with the team to achieve the company’s sales goals.