Hitachi Astemo Americas Inc. has announced that Hannah Hua has been named the new marketing manager for the Hitachi Astemo Americas Aftermarket Division. Hua assumes the role that was vacated by Ryan Pelkey, who recently became Hitachi Astemo Americas Aftermarket director of sales.

As Marketing Manager for Hitachi Astemo Americas Aftermarket Division, Hua will work closely with sales managers and lead a small team. As a skilled marketing professional, Hua will bring effective strategies to increase retailer and distributor interest in and awareness of the premium quality parts Hitachi Astemo is known for. Hitachi Astemo says her background in data-driven marketing and new product development is ideal for this company, which is constantly adding new applications to its product lines. 

“I am excited to build on what the Hitachi Astemo Americas Aftermarket Marketing team has started and foster even more growth,” said Hua. “Since Hitachi products are the highest quality, implementing ideas to bring in more potential customers and ultimately increase sales are goals that I and the team are ready to meet.”

Prior to joining Hitachi Astemo, Hua held positions at Motorcar Parts of America, US Auto Parts Network, Inc. (now CarParts.com), and American Condenser & Coil. Her well-rounded and automotive-focused career has included developing and launching new product lines, overseeing pricing, inventory and purchasing, and increasing online visibility for brands.

Ryan Pelkey says he believes Hua is a great fit for his previous position and was part of the hiring team.

“Hannah is results-oriented, and her experience makes her a perfect fit for this team,” Pelkey said. “As we continue to focus on delivering more high-quality products and service to our customers, Hannah will help guide us through messaging, outreach, and other marketing details like a pro.”