To get an accurate picture of market sentiment, aftermarket trade show organizers took advantage of the last Autopromotec to commission an independent survey of exhibitors aimed at identifying their preferences for scheduling the sectors’ international events.
The survey revealed that, once the pandemic is over, exhibitors would prefer that the two international trade fairs for the automotive aftermarket – Autopromotec and Automechanika – return to their traditional schedule: Autopromotec in odd-numbered years and Automechanika in even-numbered years.
Representatives of these two events agreed that it was important to satisfy the market’s requirements here, and consequently, Automechanika Frankfurt will take place on Sept. 10-14, 2024, while the 30th Autopromotec will take place on May 21-24, 2025, in the Bologna fair district, restoring the events’ alternation that had been interrupted by the pandemic.
In addition, Autopromotec is creating a new event, to be held on Nov. 16-18, 2023. The event, which is still in the design phase, is devoted to manufacturers, component suppliers, dealers and buyers and focuses on the challenges facing the entire mobility industry, from the energy transition and sustainability to new business models. More details will be revealed as the event approaches.
Renzo Servadei, Autopromotec CEO: “A positive attitude towards competitiveness includes an awareness that markets need to be healthy and motivated. By restoring the balance between these events, we will avoid additional stress for companies that have already been put to the test. At the same time, we are making it possible for them to participate in both of our trade shows, creating considerable positive energy for everyone involved.”
Michael Johannes, vice president of Messe Frankfurt and Brand Manager Automechanika, added: “We are delighted to announce that we have achieved a common understanding with all involved parties, e.g. customers, partners, associations and media. Numerous personal conversations with our international network helped to pave the way over the past few months. This will help everyone in the automotive aftermarket to optimise their planning.”
