Advantage Parts Solutions has announced the appointment of Mark Willis as UK commercial director. Willis will work closely with the UK’s senior leadership team, including David Shepherd, Advantage Parts Solutions’ non-executive director; Darren Clark, Advantage Parts Solutions’ UK managing director, and Bob Kirstiuk, Advantage Parts Solutions’ CEO and co-founder, to elevate the brand’s profile throughout Europe and advance the company’s market position forward.

Advantage Parts Solutions connects OEM wholesale parts suppliers with automotive industry customers like repair shops, body shops, and auto insurers to improve existing sales channels.

“It’s incredibly exciting to join Advantage and work with this award-winning team. I’ve always admired Advantage and held the brand in such high regard for what it offers the industry through its valuable platform,” said Willis. “I look forward to helping propel Advantage as the preeminent brand that insurers, vehicle manufacturers and collision repair brands turn to for valuable OEM parts solutions throughout Europe.”

Willis comes to Advantage with more than 30 years of experience in the automotive industry, having most recently served Volkswagen Group UK based in Milton Keynes, and held other leadership positions with General Motors and Nissan.

“We’ve always remained committed to investing in the business and bringing the right individuals on board, and we see tremendous opportunity in Mark. He brings additional knowledge and bandwidth that will enable Advantage to offer additional value-added services to the marketplace,” said Advantage Parts Solutions UK Managing Director Darren Clark. “Mark brings a wealth of industry experience that we’re looking forward to leveraging. With his leadership, we’re looking forward to, ultimately, expanding our presence beyond the United Kingdom and into other European countries, so they, too, may benefit from the Advantage Performance Platform.”