Pirelli announced an investment of $15 million over a period of two years for the construction of an advanced technology and digitalization hub for tire production at its factory in Silao, Mexico, as outlined in its 2021-2022|2025 Industrial Plan.
Inaugurated in 2012, the Pirelli plant is located in the state of Guanajuato, one of the country’s major logistics centers and one of Mexico’s key economic and technological reference points, Pirelli says. With a production capacity dedicated to the local market and North America, the plant today employs more than 2,800 employees.
Underling the strategic importance of this new investment, top executives from Pirelli were present for the start of the construction of this technological complex. They included Giorgio Bruno, deputy CEO; Andrea Casaluci, general manager operations; Piero Misani, senior vice president Research and Development and Cyber; Claudio Zanardo, CEO Pirelli North America; and Paolo Benea, general director of Pirelli Mexico.
The heart of the investment will be the creation of the Italian company’s first R&D center in Mexico, which will incorporate cutting-edge technologies for the production of tires designed for future mobility, including electric, sustainable, and connected vehicles.
Pirelli says the Silao R&D center will contribute to increasing its technological and industrial competitiveness throughout the North American region and enhance the Italian company’s ability to serve and support premium brands, primarily in the U.S.
