Winhere Brake Parts Inc. has announced the addition of aftermarket industry veteran Tony McKey as the new director of friction category.  Prior to joining Winhere, McKey spent 26 years with NAPA Auto Parts and most recently was director of Category Management for the NAPA Brakes offering.

Tony’s aftermarket experience spans across a variety of leadership positions including responsibilities in operations and distribution, sales/marketing and brand management, category/inventory strategy and analysis, and product management expertise across several undercar and under hood product lines.                                 

“We are excited to have Tony join Winhere. He will be instrumental in leading and developing a best-in-class aftermarket friction program for North America”, said Doug Labac, vice president of sales and marketing. “His vast knowledge and expertise in the brake business will provide Winhere with our best opportunity for success in this highly competitive category.”

The company has already successfully launched friction in Europe and ASIA.  Company executives are confident they can duplicate and deliver the same commitment to success in the friction business here in North America they have achieved in drums and rotors as the leading supplier to the global aftermarket.