VP Racing Fuels Partners with Kicker Arenacross

VP Racing Fuels Partners with Kicker Arenacross

Through the partnership, VP Racing becomes the official fuel, lubricant and coolant of the Kicker AMA Arenacross Series.

VP Racing Fuels, Inc. announced its new partnership with Kicker Arenacross as the official fuel, lubricant, and coolant for its Kicker AMA Arenacross Series.

“The Kicker AMA Arenacross Series is the premier indoor motocross event in the country,” said Bruce Hendel, vice president of North American Sales – Race Fuel and Consumer Products for VP. “This new association featuring VP race fuel, lubricants, and our Stay Frosty Coolant® as the official products will give riders the confidence needed to compete at the highest level and win.” 

The Kicker AMA Arenacross is a fast-paced, 10-round championship series sanctioned by the American Motorcyclist Association, the world’s largest motorcycling organization founded in 1924. The Kicker series began with Round 1, January 7th in Loveland, Colorado, culminating with the AMA Championship Round, February 12th in Denver, Colorado. 

“VP Racing Fuels will be a tremendous partner, and we look forward to building a long-term partnership,” said Tod Hammock, president and founder of Cycle City Promotions, the promoters of the Kicker Arenacross. “VP’s fuels are legendary in the motocross world, and their lubricants and coolants have been track-proven to withstand the high-rev demands of the race, taking championship riders across the finish line.” 

You May Also Like

Lucas Oil Expands Racing Partnerships in 2024

The partnership includes support of Kyle Busch Micro Sprint races and the Brexton Busch schedule.

Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing and Kyle Busch in 2024, the companies announced. The Indianapolis, Ind., based company will partner with RCR and Busch for multiple NASCAR Cup Series races and also continue as the official motor oil of ECR engines. 

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-
Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop

Other Posts

Hyundai Motor, Iveco Group Partner on Electric H-D Trucks

They signed a Letter of Intent on March 14, reinforcing their partnership on electric heavy-duty truck solutions in European markets.

Hyundai Motor, Iveco Group Partner on Electric H-D Trucks
BendPak Partners with Expert Automotive Equipment

Expert Automotive will distribute a range of BendPak products, including car lifts, tire changers and wheel balancers.

BendPak Partners with Expert Automotive Equipment
Automechanika, Frost & Sullivan Form New Partnership

The strategic alliance will deliver a continuous flow of valuable content at Automechanika’s worldwide trade fairs.

Automechanika, Frost & Sullivan Form New Partnership
Iveco Group, BASF Partner on EV Battery Recycling

Iveco selected BASF as its first partner to provide a recycling solution for the Group’s lithium-ion batteries.

Iveco Group, BASF Partner on EV Battery Recycling