Midas was recognized as the No. 1 full-service auto-service franchise and number 199 overall on The Franchise 500 by Entrepreneur magazine – up 102 spots from 2019. The Franchise 500 recognizes franchise organizations on performance in categories such as: costs and fees, size and growth, support, brand strength and financial strength and stability.
“We are a growing, franchisee-focused organization,” said Will Helton, Midas vice president and GM. “Midas has a lot to offer ambitious folks looking to go into business for themselves but not by themselves – a famous brand, a full range of high-demand services, including brand-name tires, compelling marketing and an attractive package of financial incentives. This is an exciting opportunity.”
Launched in 1956, the brand’s initial appeal was a then-unique service – while-you-wait muffler installation. Building on this, Midas was the first company to offer nationwide, lifetime-guaranteed brake service. In the 1990s, when an investigation into a competitor repair chain led to consumer skepticism and scrutiny for the industry, Midas rebuilt customer trust by helping to launch the Motorist Assurance Program and introducing comprehensive guidelines for technician/customer relations.
Today, a comprehensive menu of services are offered at Midas locations in some 2,100 locations worldwide. Midas locations in the U.S. and Canada present written estimates before doing any work, and are distinguished through a number of customer-centric shop processes, including offering a view into the service bays in most locations, completing a complimentary, multi-point Courtesy Check for every customer and explaining required services in plain language with an emphasis on what needs to be fixed now and what can wait.
In 2019, Midas same-store sales in North America increased for the seventh consecutive year.
“Midas’ No. 1 rank in its category and rapid rise in Entrepreneur’s Franchise 500 confirms what our customers are increasingly saying: This brand is a ‘Touch Better,’” said Brant Wilson, president and chief operating officer of TBC Automotive Operations, which includes Midas.
