DENSO Corp. will exhibit at the 46th Tokyo Motor Show, taking place Oct. 24-Nov. 4, in Tokyo Big Sight. On Oct. 24, at 10:15-10:30 a.m., Koji Arima, president and CEO of DENSO Corp., will kick off the company’s participation in the show with a press conference.

For this year’s show, DENSO will focus on three solution areas: “Security Solutions,” “Energy Solutions” and “Connected Solutions,” to support its larger show theme of “Implementing Capabilities to Create a Future Transportation Society.” At the booth, DENSO will introduce its most innovative vehicle products in an interactive way through the AR*1 miniature simulator. The simulator, along with DENSO’s other booth features, will give show goers firsthand experience of DENSO’s core technologies in the three solutions areas, and highlight the company’s ability to solve social problems as it creates new value in mobility.

Safety Solutions
In order to achieve a safe society without traffic accidents, DENSO is developing technologies and products that provide extensive safety for new cars and vehicles already on the road. At the booth, a variety of advanced safety products will be displayed, such as pedal-down acceleration controls. In addition, DENSO will feature a space with only 1 lux of light, or so-called “moonlight darkness,” in which visitors can experience the performance of DENSO image sensors and millimeter wave radars using projections and minicars.

Energy Solutions
To achieve greater environmental sustainability, DENSO is developing energy-related solutions like automotive energy management and energy surplus storage, as well as various powertrains to meet customer needs. The booth will provide an easy-to-understand display about DENSO’s approach to electrification, a longtime focus for the company and the key to effective energy solutions in transportation. DENSO also will introduce motors, inverters and battery monitoring units that are essential to electric vehicles*2.

Connected Solutions
In order to deliver car occupants more convenient and comfortable amenities in transit, DENSO is innovating systems and technologies that connect vehicles to the cloud and various services. On the DENSO URBAN MOVES connected simulation car at the booth, visitors will be able to experience the convenience and fun of life in three scenarios: travel, business and everyday life.

* 1 Augmented Reality
* 2 Hybrid Vehicle (HV), Plug-in Hybrid Vehicle (PHV), Fuel Cell Vehicle (FCV), Electric Vehicle (EV)

Press conference details:

Time: Thursday, Oct. 24, 10:15 – 10:30 a.m.

Speaker: Koji Arima, President and CEO, DENSO Corporation 

Locations: DESO Exhibit Locations, Tokyo Motor Show W4202, 4th Floor, West Hall 3/4

DENSO Website for Tokyo Motor Show: https://tms-denso.com/