Cloyes, a North American leader and global designer, developer, manufacturer and distributor of timing drive systems and engine components for original equipment manufacturers and the automotive aftermarket, continues to bring new products to life through a disciplined approach. Those new products from Cloyes, which include variable valve timing kits, an expanded line of timing belt kits and all-new, high-performance timing kits in Mexico, will be on display in stand No. 1150 during RUJAC 2019, Aug. 28-30 at Expo Guadalajara in Guadalajara, Mexico.
“With more than 98 years of engineering and manufacturing expertise, we verify all products meet and / or exceed OE specifications by design and problem solve common fail points where possible,” said Rodrigo Alvarez Wittman, sales manager for Cloyes in Mexico. “We are excited to highlight our new products in the Jalisco region of Mexico after releasing these products to the market throughout 2019.”
Cloyes’ new branding strategy also will be on display in the company’s exhibition stand during the three-day show. The branding strategy, which includes a refreshed logo, was developed to communicate the nearly-100-year history of the company, the quality of its automotive timing products and its commitment to supporting its customers and the automotive aftermarket.
“Cloyes’ growth strategy, which Mexico is an important piece of, is focused on our brand strength, product expertise and excellent distribution capabilities,” said John Bohenick, CEO of Cloyes. “We have improved communications and promotional activities in Mexico while ensuring our product development, cataloging of parts and distribution of orders remain at the high quality levels our customers expect.”
Cloyes has been conducting business in Mexico since 2004 and its brands of Cloyes, Dynagear and CY-LENT are the leading aftermarket brands of timing drive system components and kits.
