Siegfried (Siggi) Tigges, a career employee of Hella KGaA Hueck & Co. in Germany and Hella Automotive Sales, Peachtree City, Georgia, has formed his own sales organization and consultancy. Called, S.A.T. Sales and Consulting LLC, the company will begin by representing Speed Autoteile of Berlin, Germany, in the North American market and also will be serving clients in the automotive, heavy-duty, mining and industrial markets.
Tigges has a wealth of experience and expertise as a sales, marketing and product management executive in both the aftermarket and OEM sectors of the automotive, heavy-duty, mining and industrial markets. He spent more than 40 years with the Hella organization, a world leader in automotive lighting and electronics, in a variety of key marketing and sales roles and was a part of the management team at Hella Automotive Sales, Peachtree City, Georgia, for the past 28 years.
While at Hella, Tigges served in several executive capacities including vice president – Canadian Aftermarket Sales, Mining and Heavy Duty U.S.; vice president Canadian Sales – Aftermarket, Special OE, Mining; national sales manager Canada; and director of product development and marketing for North America.
Tigges also announced that SPEED Autoteile, a leading independent exporter of import parts and accessories will be S.A.T. Sales’ first client.
Uwe Kuether, president of SPEED Autoteile, noted, “We are delighted to have Siggi Tigges as our sales representative. The North American market is very important to our growth strategy, and we feel that Siggi is the ideal partner for us. He knows our business and our products, and his proven track record in the market speaks for itself.”
Tigges added, “I am very excited to have the opportunity to start S.A.T. Sales and Consulting and even more so to provide our sales and marketing services to SPEED Autoteile. This is an outstanding organization with an award-winning portfolio of high-quality import automotive replacement parts. I look forward to working with them to expand their reach and success in North America.”
