Maaco announced a strategic regional growth initiative targeting more than 20 key existing markets in the Southeast.
The goal of the “proactive resale strategy” is to “launch the brand into a new era, creating a stronger presence to support the company’s mission of restoring the safety and appearance of millions of vehicles,” according to the company.
As part of the franchising resale initiative, Maaco is focused on expanding its regional footprint in Alabama, Florida, Georgia and Tennessee “with qualified multi-unit investors that are motivated to pursue aggressive growth goals in their territories and diversify their portfolios in a strong industry like the aftermarket,” the company said. The initiative includes the opportunity to reopen existing Maaco centers in major markets across the South, including Atlanta.
“This proactive resale initiative will revitalize the franchise system and bring in a new generation of franchisees who are able to push the edges of possibility within the territory and grow the business far beyond its previous confines,” said Jeff Todd, resale director for Maaco. “In turn, it will help drive franchise development for the long term and ensure Maaco’s stronghold in the South persists and continues to operate at its highest potential.”
The ideal Maaco franchisee is someone who has strong sales and marketing capabilities and has a commitment to following a proven game plan, according to the company.
“They are process-oriented, strong business developers and adept at managing a team of technicians,” the company added. “Franchisees should be community-focused with a desire to ingratiate the business among local residents and organizations.”
Individuals and teams interested in franchising with Maaco can learn more about the steps to resale ownership by filling out an information-request form at http://bit.ly/MaacoResale or by contacting [email protected].
