Veoneer Inc. has formed an advisory board, where distinguished members can exchange ideas, theories and insights from their respective fields on an ongoing basis. This expected to result in academic progress as well as in new products and strategies for the rapidly changing automotive industry, says Ola Boström, vice president of research and patents at Veoneer.

“The automotive industry is developing vehicles with more and more autonomous features. By gathering experienced people, our ambition is to drive the transformation of the mobility industry in a safe way. The advisory board is a good arena for sharing deep insights in technical development and research,” said Boström.

The board consists of six members with deep insights in research fields that are becoming increasingly important as the automotive industry is developing vehicles with more and more autonomous features.

The new Veoneer Advisory Board includes:

Adrian Lund – former president of the Insurance Institute for Highway Safety (IIHS) and its affiliate, the Highway Loss Data Institute (HLDI) in the United States – will add important insights in human behavior and the expectations of advanced technology.

Chris Urmson – PhD in Robotics, CEO of Aurora, former director of Google’s Self-Driving car project and faculty member at Carnegie Mellon University – will add important insights about self-driving cars.

Natasha Merat – professor and research group leader for Human Factors and Safety at the Institute for Transport Studies at the University of Leeds – will add insights in human factors of highly automated driving, HMI design and driver behavior, especially driver distraction and the influence of new technologies in driving.

Jan Carlson – chairman, president and CEO of Veoneer

Johan Löfvenholm – chief operating officer of Veoneer

Ola Boström – vice president of research and patents of Veoneer