The Automotive Distribution Network’s National Advisory Council recently toured Federal-Mogul Motorparts’ Training Center as part of its recent annual meeting in St. Louis.
The group’s top service dealers and auto store owners make up the council, serving as a sounding board in discussions with Network headquarters regarding current and future marketing programs, as well as product and IT initiatives in development. During these meetings, the council typically tours the nearby factory or training facilities of one of the Network’s vendor partners to gain insight into their products and manufacturing processes.
“Following the announcement of our strategic partnership with Federal-Mogul Motorparts, it was important for the council to discuss how we can collectively leverage this relationship to increase sales for the Network’s stores and service dealers nationwide,” said Mark Lowry, Network director of sales/commercial marketing. “I’m confident the feedback from the advisory council will enable the Network and Federal-Mogul Motorparts to develop robust marketing programs and product promotions in the coming years.”
During the meeting, the council focused on the Network’s shop initiatives to enhance the 2019 service dealer platform, following record growth with the launch of the new platinum-based programs. “This year, we saw overwhelming success with our flagship shop programs. We are extremely confident that our future endeavors will keep pace with emerging technology and product innovations, while shops continue to increase their customer base and ROI,” said Lowry.
