Editor’s Note: Back in July, we talked about Cuba and how it could be on the cusp of a new vehicle revolution. Now, we’re looking at it again from a similar angle. Could it be the time to look at these opportunities strategically? This week, we tackle this question with an On-Demand Seminar with Judy Kruger, senior vice president of international sales of PRA Global. In a presentation titled “Is Cuba Ready For American Trade And Investment?” we’ll attempt to answer some of these questions.
Is Cuba Ready For American Trade And Investment?
Presented by Judy Kruger, Senior Vice President of International Sales, PRA Global
All eyes are on Cuba as an investment opportunity for U.S. companies. With travel and trade restrictions relaxing this year, the question becomes: is Cuba ready? For each potential deal, a number of factors and risks need to be assessed. As the small island nation strives to join the world trade community, Cuba is likely to become a favorable investment destination. In the On-Demand Seminar, “Is Cuba Ready For American Trade And Investment?,” Judy Kruger, senior vice president of international sales, PRA Global, evaluates the five key factors for investment in Cuba: workforce availability, infrastructure development, political stability, a business-friendly tax code and attractive incentives.
In the 26-minute seminar, produced by GlobalBusinessProfessor.com and GlobalAutoIndustry.com, Kruger describes the Cuban labor force as the highest-educated in Latin America, with more than 80 percent of college-age Cubans in 2011 enrolled in post-secondary education. With monthly wages averaging $20, Cubans are eager for higher salaries. Logistics infrastructure that is critical to meet expectations for new business has been developed, including a new port and highway. However, Internet for business commerce in Cuba is sorely lacking, and may be viewed as yet another business opportunity for U.S. companies. The remaining three driving factors for Foreign Direct Investment in Cuba — political stability, a business-friendly tax code and attractive incentives — are unknown and represent a risk that should be balanced against potentially profitable investment opportunities. Kruger provides insight into each of these factors.
Kruger provides consulting with U.S. companies on growth strategies in Europe, Asia, South and Central America. She was formerly with Grupo Prodensa, a firm headquartered in Monterrey, Mexico, and, as vice president of operations, she developed maquilas or shelter companies in all regions of Mexico. PRA Global drives growth through targeted sales, distribution, and full start-up services in Europe, Asia, South and Central America.
To view the On-Demand Seminar, click here.
