The German motor oil and additive specialist LIQUI MOLY will be supporting the European Athletics Championships in Amsterdam as an “International Partner.”
“Athletes demonstrate their peak performance in athletic tournaments, we demonstrate ours in commercial competition. This is our common ground and the reason for our support for the European Championships,” said Peter Baumann, head of marketing at LIQUI MOLY.
The company is the only brand of oil advertising inside and outside the stadium. Tens of thousands of spectators at the event and millions at home in front of their television sets will follow the events, which run for five days. “For us this is an excellent opportunity to increase the popularity of our brand,” said Baumann.
The sponsoring engagement for the European Athletics Championships is part of a wide variety of international engagements that LIQUI MOLY has committed to, including the MotoGP Motorcycle World Championship, the TCR Touring Car Racing Series and the Alpine World Ski Championships.
