Global Business Professor’s latest audio interview, “Key Considerations for Doing Business in South America: Automotive Focus” features Mario Winterstein, president of International Business Development Group Inc. (IBDGi). He is a business and international trade strategist, with wide experience in marketing, sales and service support management, and Latin America expert.
In the 15-minute audio interview, Winterstein discusses questions such as:
- Does a single business or sales strategy work for all of South America?
- How risky is it to do business in South America?
- What are the key factors that will ensure success in that market?
- Where are the best prospects for the automotive industry in South America?
Winterstein is a business and international trade strategist, with wide experience in marketing, sales and service support management. His career spans many years spent in the metalworking industry as an executive in industrial engineering, manufacturing processes and production, combined with 34 years of experience in planning, implementing and managing international marketing, sales, service organizations and starting “green field” manufacturing plants.
Winterstein has lived and spent considerable time abroad, travelling on business to more than 60 countries. He is fluent in six languages.
His company, IBDGi, specializes in working with clients that are suppliers of advanced manufacturing technology products, industrial automation, IoT and digital factory equipment to the automotive, aerospace, oil and gas, energy and medical equipment industries worldwide. IBDGI provides a full range of services, including market feasibility studies, distribution-channel planning, strategy implementation in target markets, trade financing and customer-relationship management.
