HDA Truck Pride’s 2018 Annual Membership meeting continued the organization’s relentless focus on growth. HDA Truck Pride declared “Mission Accomplished” for the three-day annual meeting, directing member and supplier attention to the theme of “navigating sustainable growth” both now and as they direct their efforts for the future. The entire event was tied together with a patriotic nautical tone – from the recognition of veterans among attendees, to keynote speaker and retired Navy SEAL Alden Mills, to final celebrations aboard the SS Midway.
The meeting commenced on April 4 in San Diego, a perfect venue for the theme “Navigating Sustainable Growth,” according to HDA Truck Pride. The message built upon the stepping stones placed last year– “Focus on growth.” The HDA Truck Pride staff and member peers delivered compelling messages for embracing growth in a variety of manners: through training and investment in people, product category management expansion, telematics, sales tools and information technology.
Keynote speakerAlden Mills, former Navy SEAL, delivered a compelling message centered around actions and attitudes as keys to constantly moving the needle forward for growth. Mills’ message and unrivalled storytelling was right on target impacting members, suppliers and industry associates to think beyond perceived obstacles.
Through a combination of speed-networking sessions, traditional booth show venue and a twist on “monopoly,” more than 175 supplier partners enlightened the membership on new products, new technology and training that can help members grow their business.
Success can be measured in different ways, according to HDA Truck Pride. If measuring in member response to show specials, 2018 set new standards with record-breaking order placement. If measuring in new business development, the number of new business leads also was record-breaking at this year’s event, the group says.
