The Auto Care Association has announced the addition of Daniel Zenko as director of data and innovation under its strategic development department. Zenko brings nearly two decades of expertise in data analysis and enterprise research to the association, having most recently served as the senior director of research operations at RainKing Solutions for more than 10 years.

During his time at RainKing, Zenko pioneered the company’s first research development department, which expanded to a team of more than 200 employees. His primary focus was on building the research coverage universe, data analytics and quality assurance, as well as integration of internal data with external, vendor-provided data.

Zenko will bring his experience and skills to the strategic development team, where he will lead the Auto Care Association’s efforts in category management data collection and reporting, as well as revamping how the association’s members interact with its industry-leading data in real time. Zenko also will play a key role in working with the association’s market intelligence team to harmonize its in-house research and identify new industry data sources, in addition to leading the development of new member-facing research and analytics tools.

“Bringing Daniel on board with the association was an easy decision,” said Bill Hanvey, president and CEO, Auto Care Association. “His phenomenal track record of developing and implementing real-time data solutions for market intelligence-centric organizations made him a perfect fit for what we’re working toward at the Auto Care Association for our members.”