KYB Americas Corp. has announced that Federated Auto Parts awarded KYB its 2016 Marketing Vendor of the Year award. The announcement was made at the Federated National Meeting in Kauai, Hawaii. This is the second year in a row KYB has received Marketing Vendor of the Year and the third overall in four years.

“Federated is proud to recognize KYB again this year for outstanding marketing support,” said Rusty Bishop, CEO of Federated Auto Parts. “Marketing has never been more important as we work to communicate and differentiate the quality brand name parts we sell. Our members appreciate strong marketing programs that increase value and acceptance. KYB has excelled in this area, becoming a leader in the ride control category. We are proud to be associated with their fine company and congratulate the entire KYB team.”

“Our entire team works to provide the best opportunities for our distribution partners to be successful and grow sales in the ride control category,” said Mac McGovern, KYB director of marketing. “On top of being some of the most involved and creative people in the industry, the team at Federated is constant in their desire to bring new ideas and projects to the table that can help each other grow.”