ATEQ TPMS Tools LC has announced Heidi Franklin’s new role as marketing coordinator. Franklin will be responsible for marketing the aviation, leak testing and TPMS divisions of ATEQ in North America. She also will be working closely with Sheila Stevens, planning trade shows and developing, designing and analyzing marketing initiatives.

“I am honored to be a part of the ATEQ team and am excited to contribute my hard work and ideas to a company that truly values their quality products, customers and employees,” said Franklin.

Franklin comes to ATEQ with more than five years of experience in the vehicle diagnostic tool industry with DG Technologies, where she was instrumental in developing the company’s new website, designing marketing collateral, coordinating trade shows and implementing measurable marketing strategies. She earned her associate’s degree in graphic design from Henry Ford College and a bachelor’s degree in both communications and business management from Hope College.

“ATEQ has experienced growth in all divisions of the company and knew it was time to bring on additional resources,” said Stevens, marketing coordinator. “Heidi is a perfect addition to the ATEQ team. Her vast experience in marketing and graphic design in the diagnostic tool industry will add a new dimension to the work of ATEQ. We have full confidence Heidi will excel at her new position.”