Christian Brothers Automotive has named Kukui Corp. the preferred Customer Relationship Management vendor for its nationwide network of franchisees. The automotive chain will promote Kukui for all customer communications and emails.
Christian Brothers says it chose Kukui because of its personal approach to email marketing, which allows shops to customize their offers and communications based on customer needs and buying habits. Kukui also provides a marketing coordinator, who will offer expertise about how to improve lead generation and retention through email marketing. In addition, the company’s tools can track the success of email campaigns, giving shop owners insight into what offers are resonating with their customers.
“Each local Christian Brothers market has its own unique set of customers, so we want to ensure our email marketing efforts are perfectly tailored to our locations,” said Duone Byars, director of marketing for Christian Brothers Automotive. “Kukui’s tools are proven to build awareness, increase sales and strengthen customer relationships, so they are the perfect partner to help our franchisees maximize the returns on their email marketing efforts.”
Kukui is now serving more than 100 Christian Brothers shops throughout the country.
“We are excited to have the opportunity to work with one of the nation’s largest and most well-regarded automotive chains and look forward to helping the company’s franchises grow their business,” said Kukui CEO Todd Westerlund.
