Autologic Diagnostics, a provider of an advanced aftermarket automotive diagnostic system, has announced the appointment of Joseph Fiorentino to the post of general manager in North America. In this role, Fiorentino will oversee the company’s business, operations and sales throughout North America.
Concurrent with Fiorentino’s appointment, Kevin FitzPatrick was named president for the company’s North American operations.
Fiorentino brings more than 25 years of sales and sales management experience to his new position. He possesses a consistent track record of working with entities to rapidly scale revenue, provide strong profit and loss management and dramatically improve shareholder value while emphasizing teamwork and cross-functional collaboration across various layers of organizations.
Most recently, Fiorentino served as vice president, general manager in the SaaS division of Lionbridge Inc., a global language services provider offering professional translation and localization services. In this capacity, Fiorentino was responsible for launching the new SaaS business and reaching profitability through the new division.
Prior to that, he was president and general manager at Softrax Inc., an enterprise software company. Earlier, as president and CEO at Ecora Software Inc., an automated compliance information technology governance solutions provider, he helped reposition the business, which was acquired by enterprise software provider Versata. Fiorentino was also president and chief executive officer at Idiom Technologies Inc., an enterprise software company engaged in translation automation. Under his management, Idiom doubled revenue and secured agreements with a range of Fortune 500 companies, vastly expanding its global footprint.
FitzPatrick, who served as Autologic’s CEO for five years, is a seasoned, well-known and respected industry leader and visionary. Over the years, his decades of market-related experience have proven extremely beneficial, especially as it relates to the company’s innovative solutions and product and services roadmap. His affiliation with Autologic began when he first served as a partner in eLearning Inc., d/b/a Autologic.us, which began distributing Autologic’s diagnostic tools in 2006. During this time, he developed and staffed the first Autologic tech support center in the U.S., which provided dealer-trained tech support for BMW/Mini, Mercedes, Land Rover, Jaguar, Volvo, Porsche and Volkswagen/Audi. FitzPatrick managed all U.S. sales, tech support and marketing. In addition, he was credited with developing a training program for Autologic Diagnostic customers in conjunction with WORLDPAC. In 2010, Autologic.us was purchased by Autologic UK, at which time FitzPatrick was named CEO.
“We welcome Joe to the team and are pleased to attract a well-rounded sales and marketing management executive of his caliber to our organization. The decades of expertise Joe brings to Autologic will certainly help take the company to the next level. Joe will work to quickly expand sales and marketing in an effort to show users throughout North America the advantages of our unrivaled aftermarket solutions,” said Jeremy Fry, Autologic CEO.
Fiorentino commented on his new position: “This is a very exciting opportunity for me. My expertise lies in helping businesses become scaleable for future growth. The distinctive platform that Autologic has built — which spans 4,000 users across North America — affords us an excellent opportunity to further expand and grow. My expertise lies in translating strategy into actionable tactical plans, by integrating sales, channels, service delivery and marketing. My career experience is completely aligned with the business and sales needs here at Autologic. I am confident that we will continue to demonstrate the competitive advantages of our exclusive offering as we further solidify and distinguish Autologic’s market position.”
“In my latest position, I will dedicate my time to directly applying my 25 years of experience in the space to the company’s product and services roadmap,” said FitzPatrick. “The advent of technology, the availability of software and our diagnostics device, coupled with our dealer-trained master technicians, is what we believe will set Autologic apart in the marketplace going forward.”
Fiorentino holds a bachelor’s degree in business administration from Merrimack College in North Andover, Massachusetts. He lives in Andover. He also holds a bachelor’s degree in marketing and communications from St John’s University in Queens, New York. FitzPatrick currently serves on the board of directors of the Equipment and Tool Institute.
