SAN JOSE, Calif. – Kukui Corp., a developer of marketing software solutions for the automotive repair industry, has unveiled an upgrade for its marketing software platform. The newest version of the platform, Kukui 3.0, adds a number of new metrics, giving automotive repair shop owners the ability to analyze not only their marketing efforts but their operational performance as well.
 
Through Kukui 3.0, shop owners are now able to monitor vehicle counts, customer counts, parts revenue and the average time spent per job. The metrics will automatically appear in a customer’s dashboard and are measured against pre-determined benchmarks, giving shop owners an accurate view of how well their employees are serving customers and meeting sales goals.
 
“Our last update focused on the service writers and their ability to convert marketing dollars into paying clients. This new version makes sure that technicians are performing based on the benchmarks set by the shop,” said Kukui President and CEO Todd Westerlund. “This is the next piece of evolution for the Kukui platform.”
 
The company said these new features were developed based on feedback from Kukui customers who wanted to be able to track customer and car counts and parts revenue alongside more marketing-oriented metrics. The company says it is continually gathering information from clients in order to improve the platform and make it a comprehensive tool that will help shops grow sales.
 
Launched in 2011, the Kukui platform is able to accommodate all of a service shop’s marketing needs – from website development to social media support to direct mail fulfillment. The company’s product suite includes smart Web pages that are optimized to boost sales conversion rates, a simple-to-use content management system and customer retention tools such as email service reminders. The platform also offers detailed analytics to help shop owners determine which marketing channels are generating the most business.