MOKENA, Ill. – The organizers of HDAW’15 have announced that Dr. Tony Alessandra, author of "The Platinum Rule" and renowned expert on building customers, relationships and the bottom-line results, will kick off the 10th annual conference, themed “Elevate Your Business.” Alessandra will present the keynote address at the opening general session, setting the stage for the four-day conference to be held at The Mirage in Las Vegas, Monday, Jan. 26 to Thursday, Jan. 29, 2015.
 
Dr. Alessandra provides audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact relationships with prospects, customers and co-workers. His focus is how to create instant rapport with prospects, employees and vendors; how to convert prospects and customers into business apostles who will “preach the gospel” their company and products; and how to out-market, out-sell and out-service the competition.
 
He is a founding partner in the Platinum Rule Group – a company based in Carlsbad, Calif., that has successfully combined cutting-edge technology and proven psychology to give sales people the ability to build and maintain positive relationships with hundreds of clients and prospects. He is a prolific author, with 27 books translated into more than 50 foreign language editions, including the newly revised, best-selling "The NEW Art of Managing People" (Free Press/Simon & Schuster, 2008); "Charisma" (Warner Books, 1998); "The Platinum Rule"  (Warner Books, 1996); "Collaborative Selling" (John Wiley & Sons, 1993); and "Communicating at Work" (Fireside Simon & Schuster, 1993). He is featured in more than 50 audio/video programs and films, including Relationship Strategies (American Media); The Optimism Advantage; and Non-Manipulative Selling (Walt Disney).
 
For more information on Alessandra, his presentation and HDAW’15, visit www.hdaw.org.