Bosch And NIRA Strengthen Their Cooperation - aftermarketNews

Bosch And NIRA Strengthen Their Cooperation

Bosch has signed a contract with NIRA Dynamics AB, a leading global supplier of iTPMS (indirect Tire Pressure Monitoring Systems), for the installation of NIRA's iTPMS into Bosch slip control systems sold worldwide.

LINKOPING, Sweden — Bosch has signed a contract with NIRA Dynamics AB, a leading global supplier of iTPMS (indirect Tire Pressure Monitoring Systems), for the installation of NIRA’s iTPMS into Bosch slip control systems sold worldwide.
 
Jörg Sturmhoebel, CMO at NIRA, said, “We have known Bosch for many years as a reliable and competent partner, and we are of course very proud to be an iTPMS supplier for them. This contract opens up business opportunities and markets worldwide for us, which we as a small company among the giants of the automotive industry could never achieve alone.”
 
With this contract, NIRA will be well-established as a Bosch supplier and Tier 2 in the automotive industry. The company says this has already had an effect on the growth of NIRA’s customer portfolio and will lead to an expansion in terms of test drivers, engineers and facilities.
 
As a result of increasing safety and environmental awareness, many markets will require the standard fitment of both slip control systems and TPMS. The worldwide fitment rate for iTPMS is therefore expected to grow from currently around 5 percent to more than 25 percent by 2018.
 

 

 

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