FULLERTON, Calif. – Yokohama Tire Corp. (YTC) has announced the hiring of Andrew Zeisser as its new director of OE sales.
 
Zeisser will be responsible for the company’s OE business in North America and will lead YTC’s OE sales, engineering and quality functions. He will be based at YTC’s Detroit, Mich., office.
 
Prior to joining YTC, Zeisser worked at Hankook Tire America as vice president of OE. He also held various positions at Continental General Tire, including as director of automotive engineering. Zeisser holds a bachelor of science degree in chemistry from Cleveland State University, as well as an MBA in management from Case Western Reserve University.
 
“Andrew is a longtime industry insider with 32 years of experience, many of them in the OE arena,” said Takayuki Hamaya, YTC’s chief operating officer. “He will be a strong, essential asset to Yokohama as we continue to expand our OE programs.”