CHICAGO – Turtle Wax has announced the introduction of "new and improved" products in its ICE lineup: ICE Liquid Wax and ICE Wax (spray).
 
With summer driving season in full swing, Turtle Wax says its ICE Liquid Wax and ICE Wax (spray) are the ideal products to spiff up your ride combining durable protective elements with restorative shine that lasts wash after wash. With the new Turtle Wax ICE formulation, waxing is now easier to use and faster to apply and remove than conventional finishing products, according to the company.
 
“We are excited to introduce the new and improved ICE Liquid Wax and ICE Wax (spray) to our superior line of ICE products,” said Mike Schultz, senior vice president of research and development for Turtle Wax. “Keeping our customers’ needs for saving time in mind, these products are not only easy-to-use; they actually repel water and dirt so that a vehicle stays cleaner, longer.”
 
According to Turtle Wax, ICE Liquid Wax can be used on virtually all exterior vehicle surfaces and is designed to provide continued protection to your vehicle month after month, eliminating the need for frequent waxes. It even fills in swirl marks to hide surface imperfections and leave behind a new reflective appearance, the company adds.
 
Turtle Wax ICE Wax (spray) is the perfect complement to ICE Liquid Wax, the company says. Use Turtle Wax ICE Wax (spray) between regular wax and polish applications to extend the sparkle and shine of a good wash and wax. It even cleans glass, the company points out.
 
To celebrate the launch of this new and improved line, Turtle Wax is hosting a summer sweepstakes. By visiting Turtle Wax’s Facebook page, visitors can get $2 off their Turtle Wax ICE purchase and enter the Ice & Easy sweepstakes for a chance to win one of 10 Turtle Wax ICE Premium Car Care Prize Packs.