Tech firm WhyteSpyder has announced the launch of software designed to accelerate national e-commerce operations by helping retailers and suppliers manage, monitor and publish online content. The software, called SKU Ninja, uses proprietary technology to constantly scan and access item detail pages, and will mitigate the human aspect of monitoring pages.
SKU Ninja, developed by e-commerce experts at WhyteSpyder, provides an automated software that gives daily reports on item detail pages. These reports will keep users up to date on the fast-changing e-commerce environment, allowing them to capitalize on opportunities in item page traffic, shopper conversions and ongoing monitoring of item pages.
“Keeping up with online shopper demands for content is a daunting task for both retailers and suppliers,” said Eric Howerton, CEO at WhyteSpyder. “Not to mention, as the content race continues its full-sprint marathon, making sure you are ahead of the competition is critical. SKU Ninja will help users respond effectively to the rapidly changing dynamics and scale of e-commerce.”
Alex Ahmad and Howerton, cofounders of WhyteSpyder, originally created SKU Ninja to supplement WhyteSpyder’s human-based agency services. After recognizing retailer and supplier market demands, Ahmad and Howerton said they believed offering SKU Ninja as an independent software tool would help users improve the online shopping experience.
“We recognized the need for manufacturers and retailers to have a tool on one page – an easy to navigate interface,” said Ahmad, chief operating officer at WhyteSpyder. “One dashboard that gives daily diagnostics on product item pages that states what’s working with your product, and what’s not.”
SKU Ninja leverages WhyteSpyder’s experience as a Walmart-approved content service provider to match the specific needs and concerns of the e-commerce industry.
The software will enable retailers and suppliers to create custom reports for product detail page assessment on major e-commerce websites, which give alerts for needed changes on product pages. Users receive status reports for their pages when products are out of stock, when additional pictures need to be added, or when there are changes to competitors’ product pages.
“With SKU Ninja, we can basically target any e-commerce retailer website and measure the quality of the content for any individual product,” said Roger Dickey, senior director of development and software development at WhyteSpyder. “We can watch our clients’ values and scores increase over time, all while keeping it in the frame of reference of competitors.”
Additional capabilities of SKU Ninja include item monitoring, item compliance scores, item page optimization scores, item page conversion scores, retailer comparisons and a content management system. WhyteSpyder will continue to roll-out additional functionalities within SKU Ninja based upon user demand and market needs, some of which are in beta today.
Retailers and suppliers can learn more or subscribe to SKU Ninja at sku.ninja or by calling WhyteSpyder at 479-287-4006.