RICHFIELD, Ohio — OEConnection has announced the latest release of ServiceAdvantage, the company’s next-generation all-makes electronic service menu solution designed to accurately represent complex maintenance schedules, build customer loyalty and increase revenue opportunities for automotive dealerships.
"The fixed operations portion of a new car dealership’s business is key to profitability," said Mark Tomasetti, OEConnection senior vice president and chief commercial officer, "and service represents a major source of revenue. The new all-makes ServiceAdvantage provides a powerful tool set designed to help service departments maximize sales opportunities and enhance service marketing and customer retention."
The latest release of ServiceAdvantage includes new features and functionality that enable service departments to maximize every customer service visit and capture more sales opportunities regardless of the make of the vehicle. The tool is customizable by vehicle and dealership and features VIN-decoding, time-based maintenance cues and previously declined service alerts.
OEConnection says the all-makes capability of ServiceAdvantage answers the growing trend among dealerships to service all of their customers’ vehicles whether that includes new model cars purchased through the franchise, used cars off the dealer lot or others. With maintenance menus specific to virtually all makes and models, ServiceAdvantage aims to help dealership service advisors capture sales opportunities for non-franchise vehicles while retaining customer loyalty for the next vehicle purchase.
Steve Reeling, OEConnection Service Business lead, added, "Beyond the technology, ServiceAdvantage offers dealerships something that other providers cannot: extensive configuration and training services along with ongoing customer support from knowledgeable professionals with automotive industry expertise."
The new ServiceAdvantage will be introduced to U.S. automotive dealerships at the 2011 NADA Convention & Expo, Feb. 5-7, in San Francisco. It will support maintenance schedules for virtually all vehicles sold in the U.S.