Mayhew Steel Products (Mayhew Tools) has taken the first step in establishing a new higher-level organization with the addition of Bianca Law to its marketing department. The 160-year old manufacturing company continues to possess a steady growth trajectory, whereby strengthening the sales and marketing department has become a necessity. Law will be responsible for helping manage the day-to-day operations of the marketing department while also assisting with sales, product development and customer service.
“The need to reorganize our team structure and add a new role at a higher level of talent became essential to our company’s lifeblood and future growth; and our sales and marketing department was no exception,” said Eric Mills, vice president sales and marketing, Mayhew Tools. “Bianca will play an integral role in helping us to bring new products to market, solidify and increase brand visibility in industrial, automotive and hardware industries, while also identifying new opportunities that help extend the reach of our tools.”
Law’s expertise has included communications planning and strategy, as well as website and graphic design work. Her experience in leading digital advertising campaigns and managing sponsorships will lend themselves to helping promote Mayhew Tools’ racing sponsorships and tool promotions. Prior to joining Mayhew Tools, Law served in various marketing roles for Workers Credit Union, Northeast Electrical Distributors, and Fine Line Graphics. She holds a Bachelor of Science in communications media from Fitchburg State University.
“I am excited to be working for a company with such a profound reputation for quality and craftsmanship and look forward to not only accelerating our marketing and sales efforts, but establishing new processes and procedures that enable us to achieve greater day-to-day efficiency,” added Law.
Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive and hardware markets. For more information, contact Mayhew Tools at 800-872-0037 or visit mayhew.com.