The North American International Auto Show (NAIAS) has announced that Max Muncey has been named public relations (PR) manager, effective June 1. Muncey will report to Bob Caza, communications director of NAIAS.
“This is one of the key next steps in the evolution of NAIAS in regard to our communications initiatives and how we position ourselves among global auto shows,” said Rod Alberts, executive director of NAIAS. “Max brings a wealth of automotive and media experience to NAIAS; having an in-house PR lead will allow us to more effectively respond to a variety of needs and manage our communications strategy.”
Rohatynski-Harlow Public Relations will continue to serve as PR agency of record for NAIAS 2016-‘17, and will work with Muncey on a day-to-day basis. Muncey will be responsible for the PR strategy, media relations management, executive writing and social media execution for NAIAS. He has been involved in the automotive industry throughout his career. Prior to joining NAIAS, Muncey served as an account supervisor at The Quell Group, a Troy-based strategic communications firm, and was a lead in the firm’s automotive practice. He was responsible for account management, public relations strategy, media relations management, writing and event planning.
A graduate of Western Michigan University, Muncey earned a bachelor’s degree in public relations. He is a member of the Automotive Press Association, Automotive Public Relations Council, the Washington Automotive Press Association and MICHauto.