HDA Truck Pride (HDATP) has announced the appointment of John Lurz as director of information technology. Lurz will lead the technology initiatives that support the foundation of HDA Truck Pride.

He joins the HDA Truck Pride team with more than 23 years of expertise in information technology infrastructure, applications and operations. Most recently, Lurz worked at GE Digital as a business engagement manager and network solution delivery leader. Prior to that, he held a number of roles in Ford Motor Co.’s infrastructure and plant floor systems departments. Lurz has extensive experience in infrastructure products and services, network security and applications engineering.

HDA Truck Pride says Lurz’s broad knowledge in information technology brings exponential value to the team. The IT team will report to Lurz as it focuses on supporting the strategic plans of the organization; becoming the leader in IT solutions and business intelligence in the commercial vehicle aftermarket. Lurz’s ability to work cross-functionally with product management, finance, sales and marketing has already begun to catapult HDATP in its business intelligence, PIM, e-commerce and telematics initiatives, according to the group.

“We’re very pleased to have John join our team,” said Don Reimondo, president and CEO. “He has a wealth of IT knowledge specialized in infrastructure, applications, telecommunications and operations. His expertise is an asset to our corporate strategic plan, and to the entire HDA Truck Pride network overall.”