Fix Auto World Announces Plans To Regain Rights To Fix Auto Trademark In The US

Fix Auto World Announces Plans To Regain Rights To Fix Auto Trademark In The US

Global collision repair network sees new opportunities for growth in the U.S. following acquisition of rights of NOVUS Glass and Speedy Auto Glass.

 

Steve Leal, president of Fix Auto World and owner of the Fix Auto trademark globally, has announced the network’s plans to regain the rights to the Fix Auto trademark in the U.S., which has been licensed to a third party since 1997, and to directly enter the U.S. market before the end of 2017.

Leal said, “By regaining the rights to our trademark, we are asserting our commitment to the U.S. market. We look forward to growing the Fix Auto brand in the U.S by directly pursuing aggressive new strategies that leverage our global track record of elevating the brand and developing insurance channels.”

Fix Auto is currently experiencing a period of rapid growth and has more than doubled the number of countries in which it operates over the past three years. “We see the potential for growth in the U.S. automotive aftermarket space and we look forward to building on the momentum we’ve gained around the world,” added Leal.

A former Fix Auto franchisee himself, Leal has created an entrepreneurial culture that is fueling Fix Auto’s accelerated global development. He explained, “The role of a master franchisor is to create value for its members; by aligning our global operations under one strong franchising model, we are better equipped to provide our members with the tools and support they need to evolve with the industry.”

The recent acquisition of aftermarket services companies Novus Glass and Speedy Auto Glass USA represents a combined total of more than 230 automotive glass locations in the United States. These numbers add to Fix Auto’s growing global network of more than 450 collision repair centers in eight countries outside the U.S.

Fix Auto’s approach to growing a market consists of either partnering with an experienced local master franchisor or entering the market as the master franchisor, as is the case with Fix Auto Canada, Fix Auto Australia and Fix Auto Germany. The company said regaining the rights to the Fix Auto trademark will be a major opportunity to directly pursue new growth strategies in the United States, while creating synergies with Fix Auto’s newly acquired companies.

“We are in the business of developing trusted consumer brands in the automotive services sector,” said Carl Brabander, vice president of marketing for Fix Auto World. “This is an incredible opportunity to add value to both the collision and glass sides of the business, and ultimately provide a more complete service offering to our industry partners and end customers. We look forward to having a direct impact on the success of Fix Auto, NOVUS Glass and Speedy Auto Glass in the U.S.”

You May Also Like

Evercoat, ASE Partner on Collision Repair Education

Evercoat will provide educational opportunities and resources for instructors, students and active technicians pursuing careers in collision repair.

Evercoat Partners with ASE to Support Collision Repair Education

Evercoat announced it has partnered with the National Institute for Automotive Service Excellence (ASE) to provide educational opportunities and resources for instructors, students and active technicians pursuing careers in collision repair.

Evercoat said it is committed to nurturing the next generation of collision repair professionals by equipping students with the tools and product knowledge necessary for their career ahead.

I-CAR’s Collision Careers Launches Digital Ad Campaign

The campaign is aimed at attracting talent to the industry and showcasing the benefits of a career in collision repair.

I-CAR-collision-careers
CenterOak Partners Announces Sale of CollisionRight

CollisionRight has grown to become the sixth-largest collision repair operator in the US.

Valvoline Inc. has announced that it has completed the previously announced sale of its Global Products business to Aramco.
NABC Donates Recycled Ride to Three Veterans and Single Mom

The Palm Springs recipients add to the nearly 400 NABC Recycled Rides presented in California since the program was founded.

NABC-Recycled-Rides
Certified Collision Group Enters Canadian Market

CCG also announced that 15-year industry veteran Rebecca Fyfe will lead the efforts in Canada as vice president of sales, Canada.

Certified-collision-group

Other Posts

Bosch Joins CAPA’s Tier 1 Replacement Parts Verification Program

Bosch intends to submit its ultrasonic parking sensors for CAPA verification.

Repairify, Autel to Add New Collision Solutions

Repairify’s remote services and OEM tool scans will be integrated with Autel’s Remote Expert platform.

Greenbriar Announces Recapitalization of VIVE Collision

The recapitalization of VIVE from Garnett Station Partners broadens Greenbriar’s footprint in the auto aftermarket sector.

Caliber’s TAP Graduates 1,000th Auto Body Repair Apprentice

TAP, a 10-12 month program certified by the Department of Labor, offers free, hands-on auto body technician training.

Caliber TAP program