The Car Care Council Women’s Board (WB) has announced the winners of the 2012 Automotive Communications Awards (ACA). The recipients were honored during the 15th annual Women’s Board reception, which took place last night, at the Sands Expo Center.
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Best-in-Show
Best-in-Show (Business-to-Consumer), Other Communications Campaign: Robert Bosch LLC, Integrated Communications Campaign
Best-in-Show (Business-to-Business), Best Use of YouTube Video:
Airtex Vehicle Electronics, Airtex Technical/ Diagnostic Video Series
Business-to-Consumer Awards
Radio Commercial:
WIX Filters, We Love Engines
Print/Electronic Ad:
WIX Filters, Even He Loves Engines
Direct Mail Piece or Campaign/Newsletter:
New Pig Corporation, You Don’t Know Grit
Magazine Article:
VehicleMD, Remember Alex Brown
Educational Article:
go.drive, Stars and Donuts
Video News Release:
Cequent Consumer Products, Auto Aftermarket Leader, Cequent Consumer Products Becomes Distributor for Michelin Easy Grip Snow Chains
Brochures, Booklets & Handouts:
NAPA Balkamp, 2012 Carlyle Catalog
Special Promotions & Promotional Events (Tie):
WIX Filters, Mechanix Glove Giveaway
Snap-on/Traction Factory, Snap-on Masters of Metal Tour
Posters & Signage:
Schaeffler Group USA Inc., Luk Diagnostic and Technical Poster
Public Relations Efforts:
Lauren Fix, The Car Coach, The Weather Channel: Weather Ready Clinic
Website:
TRICO, MS Tag/Mobile Site
Other Communications Campaign:
Robert Bosch LLC, Integrated Communications Campaign
Social Media Efforts:
Raybestos Brake and Chassis, Raybestos Garage: Talking Shop
Best Facebook Customization of an
Aftermarket Company:
NGK Spark Plugs, NGK Spark Plugs Facebook Page
Best QR Code Customization:
Raybestos Brake and Chassis, Raybestos “Flying R” for Raybestos Roush Stage 3 Mustang Events
Best Use of YouTube Video:
Airtex Vehicle Electronics, “Airtex Innovations” Product Advantages
Best Customizable Campaign:
TFI Envision, Inc.
Best Aftermarket Pinterest Page:
Virginia Tire & Auto, Cleen Plan Brand Marketing Kit for NAPA Auto Parts
Best Media Outreach to Female Audience:
NAPA Filters, “Ready, Set, Grow” Raising Healthy Kids Ads
Business-to-Business Awards
Ad Campaign to Distribution/Retail Audience:
Snap-on/Traction Factory, VERUS PRO
Ad Campaign to Technician/Repair Audience:
AASA, Know Your Parts
Ad Best Use of Graphic:
Snap-on/Traction Factory, FAR7000 Print Ad
Ad Best Use of Copy:
Raybestos Chassis, Your International House of Chassis
Corporate Image Campaign:
NAPA Filters, Jobber/Installer Product Brochure
Co-op/partnering Campaign:
Raybestos Chassis, Raybestos brand chassis parts/CARQUEST ad campaign
Training Materials:
NAPA Brakes/Affinia, Agree to Compete Folder and DVD
Magazine Article Technical:
Mobile Air Conditioning Society (MACS) Worldwide, Sensors Intel Agents of Automotive Electronics
Magazine Article General Market/Special Interest:
National Oil and Lube News, 2011 Operator of the Year Kevin Davis
Newsletter to Customer/External Audience:
Beck/Arnley, The Sixth Gear Newsletter
Logo Design/Usage:
Snap-on/Traction Factory, Operation Overdrive
Website:
Beck/Arnley, www.beckfluids.com
Merchandising:
Tenneco Inc., Table-Top Tester by Monroe Shocks & Struts
Special Promotion and/or Promotional Event:
Schaeffler Group USA Inc., NAPA Clutch and Flywheel “Clutch Some Cash”
Packaging (Tie):
Federal-Mogul Corporation, Wagner ThermoQuiet Ceramic NXT Packaging
Federal-Mogul Corporation, Wagner Lighting Packaging
Social Media Efforts:
Beck/Arnley, Beck/Arnley’s Social Media
Best Blog:
MACS Worldwide, Macsworldwide.
wordpress.com
Best Facebook Customization:
Beck/Arnley, Beck/Arnley Facebook Site
Best App for Mobile Device:
The Original Gabriel, Gabriel LV and HD Mobile Part Search
Best Use of YouTube Video:
Airtex Vehicle Electronics, Airtex Technical/Diagnostic Video Series
Best Customizable Campaign:
Break Media, NHTSA “Click it or Ticket it”
Best Aftermarket Pinterest Page
Beck/Arnley, Pinterest.com/BeckArnley
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2012 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, ACC, N.A. Williams Company, Maximum Marketing Services, MACS, MOTOR Information Systems and Snap-on, Inc.
The Women’s Board is comprised of professional men and women from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket.
For more information, visit women.carcare.org or e-mail [email protected].