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Yokohama Tire’s ADVAN Apex Wins iF Design Award

The Apex, which won in iF Design’s product category, highlights Yokohama’s decades-long UHP heritage.

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Yokohama Tire’s award-winning streak continues as its ultra-high performance (UHP) tire, the ADVAN Apex, earned a prestigious 2020 iF Design award.

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The Apex, which won in iF Design’s product category, highlights Yokohama’s decades-long UHP heritage. Developed for the North American market, the Y-rated Apex is available in 44 sizes, ranging from 17- to 20-inch fitments. The Apex, which also won a 2020 SEMA Best New Tire runner-up award, includes a 25,000-mile limited tread warranty (12,500-mile on staggered fitments).

Built upon the legacy of Yokohama’s UHP tires such as the A008, AVS Intermediate, AVS Sport and ADVAN Sport V105, the Apex offers enhanced wet and dry performance, while providing a refined experience for a wide range of sports cars, high-end performance vehicles and American muscle cars.

“It’s gratifying to the see the ADVAN Apex win another award,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. It’s a testament to our new product development, continuous performance improvements and overall quality. We’re honored the judges for iF Design bestowed the Apex with this esteemed award.”  

The iF Design award, which is judged by a 78-member panel of independent experts, is one of the world’s most influential design recognitions. It’s given to organizations that demonstrate a commitment to design and outstanding service. Yokohama earned its award for criteria that included:

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• Degree of innovation and elaboration 

• Functionality, value and usability 

• Aesthetic and emotional appeal

• Social responsibility and production efficiency

• Positioning in terms of brand fit and target fit group

The Apex also is part of a special promotion Yokohama is conducting. From now through March 31, consumers can earn $100 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four Apex tires. Details of the promotion can be found at https://yokohamatire.com/promotions.

Besides the iF Design Award for the Apex, Yokohama’s list of awards in the last year include: 

  • GEOLANDAR X-AT™: 2020 SEMA Best New Tire, two 2020 SEMA Global Media Awards and 2019 GOOD DESIGN Award.
  • GEOLANDAR X-CV™: 2020 SEMA Best New Tire (runner-up) and 2019 GOOD DESIGN Award.
  • GEOLANDAR X-MT™: 2019 Red Dot award.
  • ADVAN A052®: 2020 SEMA Global Media Award.

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