Yokohama Picks PCGCampbell to Handle Public Relations

Yokohama Tire Co. (YTC) has hired PCGCampbell, an integrated marketing firm with clients throughout the automotive industry, as its public relations agency. PCGCampbell will be responsible for developing and implementing a strategic corporate communications campaign, including media relations, product launches and support and relationship marketing.

FULLERTON, CA — Yokohama Tire Co. (YTC) has hired PCGCampbell, an integrated marketing firm with clients throughout the automotive industry, as its public relations agency. PCGCampbell will be responsible for developing and implementing a strategic corporate communications campaign, including media relations, product launches and support and relationship marketing.

“Yokohama has had a close relationship with PCGCampbell’s executive management for more than 15 years, and we’re very confident they’ll assist us in taking our communications and brand to a higher level,” said Jim MacMaster, YTC executive vice president, business division. “We will tap into PCGCampbell’s strategic thinking and communications experience to better connect us to our tire dealer customers, consumers and the media.”

PCGCampbell already provides YTC with a range of expertise, including relationship and sponsor marketing, ISO/quality control and consulting and consumer research services. Public and media relations will be handled through the PCGCampell office in Torrance, CA.

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