Women in Auto Care, a community of the Auto Care Association, yesterday announced the winners of the 2018 Automotive Communications Awards. The winners were honored during the Women in Auto Care press conference that took place Tuesday, Oct. 30, during AAPEX.

The Automotive Communications Awards are comprised of two groups, “business-to-consumer” and “business-to-business,” and applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and look forward to next year’s submissions.”

The winners of the 2018 Automotive Communications Awards are:

Business-to-Consumer Awards

• Category: Television Commercial
• Company: Federal-Mogul Motorparts
• Entry: :60/:30 Champion Television Commercial

 

• Category: Print Ad – Best Use of Graphic
• Company: DENSO
• Entry: Iridium + Rhodium = Maximum DENSO

 

• Category: Print Ad – Best Use of Copy
• Company: B’laster Corporation
• Entry: Redefines what grease can do

 

• Category: Digital Display Ad – Best Use of Graphic
• Company: Federal-Mogul Motorparts
• Entry: Mike Rowe Banner Ads

 

• Category: Digital Display Ad – Best Use of Copy
• Company: Federal-Mogul Motorparts
• Entry: Fel-Pro “Know Your Leaks” Consumer Campaign

 

• Category: Direct Mail Piece
• Company: Traction Factory
• Entry: SFC 2018 | Music & Metal

 

• Category: Article/Blog/Content Piece
• Company: Permatex
• Entry: 10 Most Common Epoxy Mistakes

 

• Category: Video
• Company: EasyCare
• Entry: KeyCare Video

 

• Category: Special Promotions
• Company: Schaeffler Group USA Inc.
• Entry: NAPA Bearings and Seals Sales Promotion

 

• Category: Posters and Signage
• Company: TDG Marketing Inc.
• Entry: Winter Tires Matter Flip Book

 

• Category: Website
• Company: Parts Connect Inc.
• Entry: TouchUpDirect.com

 

• Category: Social Media Campaign
• Company: Federal-Mogul Motorparts
• Entry: Fel-Pro “Know Your Leaks” Consumer Campaign

 

• Category: App for a Mobile Device
• Company: EasyCare
• Entry: SAVY Driver

 

• Category: Media Outreach to Non-English Speaking Audiences
• Company: Federal-Mogul Motorparts
• Entry: MOOG What’s in The Box French Placements

 

• Category: Radio/Podcast/Community Outreach
• Company: Topel’s Service Center, Inc.
• Entry: Community Rally

 

• Category: Media Outreach to Female Audience
• Company: Lumileds
• Entry: Philips XtremeVision upgrade video segment on Designing Spaces

 

• Category: Best 360-Degree Marketing Campaign
• Company: Federal-Mogul Motorparts
• Entry: Fel-Pro “Know Your Leaks” Consumer Campaign Print, Digital, Social, Promotion, Etc.

Business-to-Business Awards

• Category: Ad Campaign to Distribution/Retail Audience
• Company: Schaeffler Group USA Inc.
• Entry: INA Original Thinking

 

• Category: Ad Campaign to Technician/Repair Audience
• Company: Federal-Mogul Motorparts
• Entry: Abex Rebranding Campaign Ads

 

• Category: Ad – Best Use of Graphic
• Company: EasyCare
• Entry: RV Ice Climber

 

• Category: Ad – Best Use of Copy
• Company: Federal-Mogul Motorparts
• Entry: Abex Cracked Ad (Abex Rebranding Campaign)

 

• Category: Training Materials
• Company: AutoNetTV Media, Inc.
• Entry: Engine Oil Service

 

• Category: Article/Blog/Content Piece – Technical to Include HD, Mechanical and Collision
• Company: Mobile Air Conditioning Society (MACS) Worldwide
• Entry: Our Struggle with Oil Jan 2018 ACTION Magazine

 

• Category: Article/Blog/Content Piece – Technical – General Market/Special Interest
• Company: Tenneco
• Entry: Monroe Servicegrams

 

• Category: Newsletter
• Company: Federal-Mogul Motorparts
• Entry: Business-to-Technician (B2T) Garage Gurus Monthly Newsletters

 

• Category: Logo Design/Usage
• Company: Traction Factory
• Entry: Rock N’ Roll Cab Express

 

• Category: Website
• Company: N.A. Williams Co
• Entry: N.A. Williams Co.

 

• Category: Merchandising
• Company: EasyCare
• Entry: LAVO SAVY Event at NADA

 

• Category: Special Promotion and/or Promotional Event
• Company: Traction Factory
• Entry: SFC 2018 | Music & Metal

 

• Category: Packaging
• Company: BBB Industries
• Entry: Interactive Label and Packaging for Gold Premier Brand

 

• Category: Social Media Campaign
• Company: Federal-Mogul Motorparts
• Entry: Fel-Pro 100 Stories in 100 Hours

 

• Category: Blog
• Company: GWC Warranty
• Entry: Accelerate

 

• Category: App for a Mobile Device
• Company: Federal-Mogul Motorparts
• Entry: Beck/Arnley “Check With Beck” Mobile App

 

• Category: Use of Video – Technical
• Company: Continental Automotive Systems, Inc.
• Entry: VDO Cooling Fan Assembly Installation Video

 

• Category: Use of Video – General Market/Special Interest
• Company: Federal-Mogul Motorparts
• Entry: MOOG What’s In The Box Social Videos

 

• Category: Best 360-Degree Marketing Campaign
• Company: MOTOR Information Systems
• Entry: MOTOR Tire Tech 360 Degree Campaign

To learn more about Women in Auto Care’s annual awards, visit autocare.org/women-in-auto-care-awards or contact [email protected].