FOND DU LAC, Wis. — Wells Vehicle Electronics is reporting two "significant milestones" with respect to its library of free online automotive diagnostic training videos available on YouTube. The company says the videos have now been viewed more than 670,000 times and the library now has more than 1,000 subscribers.
 
Developed by the Wells Technical Services department, the video series includes dozens of in-depth training segments covering a broad range of drivability and related topics. The videos can be accessed by searching for “Wells Vehicle Electronics” on YouTube.com and through the company’s award-winning www.wellsVE.com website. Content is available in English and Spanish languages.
 
More than 500,000 of the customer views on YouTube have taken place in the past year, which the company says reflects the rapidly increasing popularity of the Wells brand among automotive professionals and consumers. In addition, more than 1,000 viewers opted to subscribe to Wells’ video feed. YouTube defines its subscribers as regular viewers who have established their own video channels and want to be notified of any additions to a company’s library.
 
“Subscriptions are the ultimate measure of popularity on YouTube,” said Wells Technical Services Manager Mark Hicks. “There are hundreds of automotive suppliers around the world that haven’t been able to attract 1,000 subscribers or reach even 100,000 views. This fact tells us we’re providing the right content for today’s technicians, parts professionals and DIYers.”