WAI, a parts manufacturer and distributor for the automotive aftermarket, has announced the hiring of Mark Hoogterp as director of rebuilder sales. Hoogterp is an automotive aftermarket industry veteran with extensive rotating electrical experience.
Throughout his 40-year automotive career, Hoogterp has worked for Motorcar Parts of America, Dixie Electric Ltd., WAI and DuBois Marketing. With his sales background and demonstrated success in increasing revenues, strategic planning and project management, he will be a great fit for the growing WAI team, the company stated.
“We are excited to welcome Mark back to the WAI family. Mark’s experience in the rebuilder channel will help bolster WAI’s leading position in that segment and further enhance our rotating electrical expertise. WAI is a privately owned family business in a strong financialposition, which enables us to make strategic investments in our workforce and tap into valuable expertise,” stated Ron Bernstein, SVP of North America.