FAIRLAWN, Ohio – Veyance Technologies, manufacturer of Goodyear Engineered Products, announces two promotions for the third quarter in support of its warehouse distributors and Gatorback Club members. The Summer B2B Contest, Belts 2 Bucks, is designed to help warehouse distributor sales representatives optimize customer inventories to grow their businesses, while the Gatorback Doubleback Rewards promotion allows installers to earn double Gatorback Club points for select purchases.
Each month during the quarter, Belts 2 Bucks will award a $200 Visa gift card to the four WD sales representatives – one in each U.S. region – who have the most belt conversions during the month.
Through the Gatorback Doubleback rewards promotion, Gatorback Club members can earn double points on Poly-V belts, V-belts and stretch belts. Each month through September, the member who earns the most points will receive a $500 Visa gift card, and 20 runners-up will receive a Gatorback Club diecast car.
The Gatorback Club is Veyance Technologies’ longstanding rewards program that allows installers to earn points for every qualifying Goodyear Engineered Product they stock and install. Points can then be redeemed for a wide variety of gift cards and exclusive merchandise.
Veyance Technologies also recently launched the Art of Silence campaign, a marketing initiative that highlights the company’s continuous innovation of belt technology, including the unique, patented Quiet Channel Technology that makes the Gatorback belt one of the quietest belts in the aftermarket industry. A new microsite, www.thequietbelt.com, supports the Art of Silence campaign by giving aftermarket professionals direct access to belt information, new product developments, promotional opportunities, business development tools, tech tips and more.
To learn more about the Belts 2 Bucks, Gatorback Doubleback Rewards promotion and the Art of Silence campaign, visit www.thequietbelt.com, or contact your local field sales representative or call customer service at 800-869-0435.
