The University of the Aftermarket will present its biannual “Aftermarket 101” program May 10-11 at Federal-Mogul’s headquarters in Southfield, Michigan. The program provides employees who are new to the aftermarket with a better understanding of the industry, its structure and big-picture trends.
During the day-and-a-half program, which is open to any new employee in the automotive aftermarket, participants will be exposed to key information about the industry, its history, scope, market channels, customers and trends. Faculty will educate attendees on the complexities of the industry, including its use of acronyms and jargon.
Specific subjects include:
- Industry basics, channels and terminology
- History of the aftermarket
- The aftermarket and the North American economy
- Current state of the aftermarket
- The global aftermarket
- Distribution: structure and trends
- Technician panel: What’s important to customers?
- Macro trends: The big picture
- Field trip to visit a WD
Registration is $700 for both days, and includes lunch and all materials. To register, visit universityoftheaftermarket.com, click “Course Calendar” and then choose the May 10-11 “Aftermarket 101” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. In addition, for those requiring travel to the event, special hotel rates have been negotiated. Contact the University of the Aftermarket for more details.
Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. The next Aftermarket 101 program will be held in the fall.
