SOUTHFIELD, Mich. — R. L. Polk & Co. is predicting that the level of light vehicles in the U.S. will return to 15 million units in 2013, according to its most recent U.S. light vehicle forecast. Anticipating a U-shaped recovery for the U.S. light vehicle market, Polk’s forecast indicates a return to more normal levels of activity by 2013. In addition to the forecast, Polk expects the market share for Japanese brands to stabilize, reaching 40.1 percent in 2013, which is similar to their current market share.
"We also expect a more even split between passenger cars and light trucks, with passenger car volume reaching 8.3 million units," said Dave Goebel, North American forecast consultant for Polk.
Polk’s outlook also reveals implications for vehicle repair demand. By 2011, there will be 10 million fewer vehicles in operation under four years of age.
Added Uwe Biastoch, director of global forecasting for Polk, "This will undoubtedly have consequences for the OEM service network which may offer opportunities for the independent aftermarket if they take more aggressive action."
Polk forecasting experts will share additional insight on its forecast at the upcoming Automotive Aftermarket Products Expo (AAPEX), from 9-10 a.m. on Tuesday, Nov. 3. The presentation will be held at the Venetian Hotel/Palazzo Congress Center Level 1, Marco Polo Room 704.
